Branding & Marketing

We believe a meaningful, differentiated and relevant brand is the foundation for a successful enterprise.

Core Truth. Strong Attraction.

Your brand is the central fiber of your business. It is used to direct strategy at all levels. And it is lived and breathed by every person in the organization. The goal is to identify how your brand can become more motivating and provide your customers with consistent “brand experiences” that deliver on your core promise every time.

Mulmur combines strategic thinking and creative excellence to turn brand possibilities into results. By defining key audiences, we solidify your brand position, open new marketing opportunities and make you stand out in the marketplace. We help build connections with customers through authentic value stories and brand identities that are rich and enduring. The result is a brand that is elegantly simple, unexpectedly fresh, and powerful enough to drive your enterprise forward.

Our Focus

Mulmur’s marketing approach is grounded in strategic thinking, market insight, and creative processes. Some aspects include:

Brand Strategy

Your company’s legacy, capabilities, opportunities and long-term vision are strategically fused to create a compelling “promise” for customers.

Brand Architecture

Coherent brand architecture is vitally important as it makes the full breadth of your organization and your offerings clear and accessible to your customers.

Brand Identity

There's a look, tone and style that's all your own—your organization's personality. We can help you find yours and bring it to life.

Naming

A name is the invitation to your brand. We'll give you names that set you apart from your competition and truly stand for who you are.

Brand Alignment

Effective brand alignment turns every colleague into a brand evangelist. We help get your people aligned in support of your brand and business.

Messaging Strategy

We help you tell your story to the right people, in the right way, at the right time. Reaching critical audiences on their terms and timing is paramount.